Nike

Jordan 1 – Nike Re-Creation

I designed a hybrid concept combining the Jordan 1 with a sewing machine to represent Nike’s commitment to circular design. This visual anchored a campaign rolled out in London and Paris, supporting the Nike Re-Creation programme.

Nike Re-Creation collects local vintage and dead stock materials and transforms them into new, locally-designed products. The campaign aimed to make this process visible showing how creativity, craft, and sustainability can work together.

The imagery helped:
• Reframe the Jordan 1 as a product built to last, evolve, and be remade.
• Highlight Nike’s local approach to circular fashion.
• Spark conversations around repair, reuse, and individual style.

The result was a strong visual statement that made sustainability tangible and relevant to Nike’s streetwear audience.