AXA Pride

This set of AXA Pride Network labels was designed to raise visibility, spark conversation, and show support for LGBTQ+ colleagues and allies. Inspired by classic Pride visuals badges, protest stickers, and the original Gilbert Baker rainbow the labels combine bold shapes, vibrant colour, and confident typography to create a distinctive, flexible identity. Circular and rectangular formats echo badge culture and postal stamps, while risograph-style textures add a tactile, grassroots feel. Each label features direct, empowering language designed to be inclusive and easy to share. The palette draws from Pride and Progress flags, with AXA’s brand blue grounding the set. These assets were created to work seamlessly across digital and print .. whether in email signatures, social avatars, stickers, or event materials giving the AXA Pride Network a strong and consistent visual presence.